13notion.mp4

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For the launch of Daydream, a new AI fashion and shopping platform, Mental Vacation created the brand’s first set of visual assets. Building on the brand identity developed by Red Antler, we designed a series of videos and stills that bring the platform’s dreamlike concept to life through holographic, fashion-inspired imagery.

We trained custom AI models on curated datasets to generate a wide range of raw visuals, then refined them through iterative stages. By combining AI image generation with 3D and animation techniques, we crafted polished visuals with detailed lighting, texture, and motion.

The campaign assets were used across Daydream’s key touchpoints: social media, the website (including the hero landing page), the in-app onboarding experience, as well as in press coverage from outlets like Forbes and Fast Company. They were also featured prominently on the launch billboards in Times Square, New York. The result is a cohesive launch campaign that made Daydream’s brand visible across all key platforms.

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outfit_male.mp4

floating_dress_feed.mp4

11.mp4

05.mp4

14.mp4

outfit_female.mp4

floating_upwards_v2_feed_logo.mp4

01.mp4

02.mp4

16.mp4

timessquare.mp4

floating_shirt_feed.mp4

10.mp4

06.mp4

15.mp4

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