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For the summer campaign of Buttz, a young shapewear brand “made for everybooty”, we designed a series of playful and cheeky animations. The focus was on fun and humor: surreal, tongue-in-cheek visuals that highlight the elasticity and comfort of the underwear in unexpected ways. We used generative AI combined with digital animation techniques to create a set of short loops that feel both nostalgic and contemporary, perfectly capturing the brand’s unconventional tone. The assets ran across social media (organic and paid) and were featured on the website, showcasing the collection in a fun, engaging way.
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